California Food and Agriculture Index

Watershed Media was inspired to design this project after years of working with Roots and Change and the California Food Policy Council to produce annual reports. We learned repeatedly that the general public and legislators still lack a basic understanding of critical problems in food production, public health, rural development and stewardship. The Index uses a graphic numerical and statistical approach to highlight salient points about soil and water issues, unequal access to fresh water and affordable food, and the mounting costs of diabetes and nutrition related diseases, among other issues. Education is crucial to achieving the legislative reforms needed to address fundamental challenges. We supply a palette of effective tools that serve a variety of outreach platforms, from slide shows to digital and print.