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Watershed Media Launches “Reality Check” Communication Tool

Reality Check  is a flexible graphic design tool to help organizations advocate against the incursion of large-scale factory farms in their communities.

Each year, the agribusiness industry spends tens of millions of dollars to spin their own stories about the realities of industrial farming. Seven states have passed Whistle Blower suppression legislation — also known as “Ag-gag” laws — that attempt to criminalize the investigation and documentation of day-to-day activities on industrial farms. “Right to Farm” laws have been introduced in nearly 20 states to further shield agriculture from regulations applicable to industrial activities.

Reality Check pairs on-the-ground photos and descriptions with ag industry terminology. Achieving transparency around the true impacts of industrial livestock production is essential to changing the way we produce food and protect the land, rural communities, animal welfare and public health.

Reality Check uses copyright approved photos that can be printed in a variety of formats:

  • large-scale posters for exhibit presentation at conferences;
  • post cards with information specific to your campaign;
  • simple graphics for social media outreach.

We are always on the hunt for appropriate terms and powerful, well-composed images!

We would like to work with your organization so that one day in the future, this pollutive, highly divisive, and unsustainable model of food production will be a thing of the past.

Contact us here.

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