For the third consecutive year, Watershed Media worked with Roots of Change (ROC) and the California Food Policy Council (CAFPC) to produce its annual report. The statewide group, that consists of 27 separate councils, tracks bills related to food and agriculture as they make their way through the legislative process. A Policy Work Group votes on which bills to track, renders insightful analysis, and reports the voting records of each member of the state Senate and Assembly. The result is an important document that presents an annual snap shot of policy changes and challenges in the nation’s most populous and most agriculturally productive state.
Watershed Media spent two months working along side ROC’s intrepid leader Michael Dimock and the writing committee, a dynamic process that required multiple rounds of editing and contributions from many members. Last year’s “Food and Agriculture Index” was revised with powerful data points to explain the urgency behind changing policies to address critical issues, from water use, to poverty to climate change. Watershed Media co-founder Roberto Carra’s masterful graphic design shines on every page of the report.
“Speaking with a unified voice is not an easy task for a group as diverse as we are,” says Dimock, author of the introduction. “Watershed Media adds a depth and skill at helping stakeholders with many different goals and points of view agree on a common language that is both written and visual. Once again we were able to achieve a communication approach and voice that become more important than any individual’s or organization’s agenda.”
Dimock continues: “Because of the careful attention to every aspect of this report, we hope that more citizens and policy makers will spend more time with it and in the process increase their commitments to food systems policy change.”