Daniel Imhoff, Co-founder, director, and publisher. Dan Imhoff is an author, musician, and artisan food producer who has written for 25 years on topics related to ecological sustainability. He has written numerous articles, essays, and books including Food Fight: The Citizen’s Guide to the Next Food and Farm Bill; Paper or Plastic: Searching for Solutions to an Overpackaged World; Farming with the Wild: Enhancing Biodiversity on Farms and Ranches; and Building with Vision: Optimizing and Finding Alternatives to Wood. He served as the editor of CAFO: The Tragedy of Industrial Animal Factories and co-editor with Jo Ann Baumgartner on Farming and the Fate of Wild Nature.

Dan lectures regularly on a variety of topics, and has appeared on hundreds of national and regional radio and television programs, including Food Forward, Bag It, CBS Sunday Morning, Science Friday, and Living on Earth. His essays and excerpts have appeared in the Los Angeles Times, Huffington Post, and Atlantic Monthly (online).

Dan is the president and co-founder of Watershed Media as well as president and a co-founder of the Wild Farm Alliance, a national organization that works to promote agriculture systems that support and accommodate wild nature.

Between 1990 and 1995, Dan worked at Esprit International, where he was communications director for a team at the forefront of environmental product design. He received a B.A. in International Relations from Allegheny College and an M.A. in International Affairs from the Maxwell School of Public Affairs at Syracuse University.

He lives on a small homestead farm in Northern California.

Roberto Carra, Co-founder, vice-president and art director. An internationally renowned photographer, graphic designer and art director born in Parma, Italy, Roberto Carra’s still-life images significantly influenced commercial communication throughout the 1980s. Carra began his collaborations with Dan Imhoff in early 1990 at the design studio of Esprit International, where they worked on a unique project to incorporate social and environmental issues into product design.

Carra, a classically trained graphic artist, works in a broad range of visual communication media, but concentrates primarily on photography and graphic design. In addition to art directing an increasing number of broadly distributed environmental publications, his layouts and images have appeared in dozens of books and magazines, including Paper or Plastic: Searching for Solutions to an Overpackaged World; Welfare Ranching: The Subsidized Destruction of the American West; Fatal Harvest: The Tragedy of Industrial Agriculture; Farming with the Wild: Enhancing Biodiversity on Farms and Ranches; Building with Vision: Optimizing and Finding Alternatives to Wood; 101 Vegetable Faces; Esprit: The Comprehensive Design Principle; and The Neon Clock Book.

He lives and works in northern California.

Jon Harvey, Conservation activist. After retiring in 2000 as an engineer from the computer industry, Harvey turned his focus to conservation and sustainable land use planning. Since that time, he has served on various government and non-government boards in the San Francisco Bay Area including a city Planning Commission, county Board of Zoning Adjustments, and a county land trust. Harvey is an active member of The Sierra Club both locally and at the national level where he chairs the club’s National Agriculture Committee.

Greg Hendrickson, Attorney: Law Offices of Gregory D Hendrickson. Hendrickson’s practice includes advising individuals, businesses, and tax-exempt organizations on conservation approaches for real property. He is particularly experienced in negotiating conservation easements for managed landscapes, including forests, farmlands and rangelands. Hendrickson has participated in the preparation of transactional contracts for environmentally based commodities, advised on legislative proposals for reforming national nature resource tax policy, and developed and implemented litigation strategy defending transferred conservation assets.

Diana Donlon, Board Secretary, Cool Foods Campaign Director at the Center for Food Safety. Diana brings two decades of experience in philanthropy and grassroots environmental activism to our board. As a program executive at the Goldman Environmental Prize, she helped to elevate the critical and often unrecognized campaigns of grassroots activists around the world. As one of the founders of the foundation collaborative, the Roots of Change Fund, she has helped set California on its path to be the world leader in sustainable agriculture. Currently directing CFS’ Cool Foods Campaign, she is working to educate, empower and engage the public to understand the connection between food choices and climate change.

Kaye Jones, Ecological Design Consultant. Kaye has an interdisciplinary background in sustainability, education and agriculture. Kaye has her MS from Schumacher College where her work was on ecological design with a focus on small-scale agriculture. She farmed vegetables in the city of Portland for 47th Avenue Farm, and previously worked in ecological education and outdoor leadership. Recently focusing on helping individuals with agricultural R & D in the Bay Area, Kaye has traveled far and wide on a land/farm search, where she has had opportunity to walk the land with many great characters still around in Northern California, farmers and foresters, hearing their stories. Kaye is a founding board member of the Westwind Stewardship Group, a non-profit promoting conservation, education and sustainability at Westwind, a wild 536-acre peninsula where the Salmon River meets the Pacific Ocean.